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Hei (hi in finnish!)

First week of vacay! I am in London (and it’s hot).

Still I can’t wait to share you more tricks from the top 1% in LinkedIn.

Let’s dive in to great WRITING in LinkedIn (and what the top 1% uses):

3 Lessons from the top 1%:

1. Your content is your credibility.
   

   Most people post once and ghost.
   But consistency isn’t annoying—it’s trust-building!

   SO my number one tip! STAY CONSISTENT (that’s how you outperform 99%!!)

2. Great hooks = 70% better performance in LinkedIn
   

   I used this formula every day (when it comes to HOOKS):

   
   ➝ 8–10 words per hook
   ➝ Include a number
   ➝ Start with “How I,” “My,” or “I”
   ➝ Clear outcome

   
   Example: “How I booked 7 calls from 1 post”

   Want my hook framework?
   DM in LinkedIn “HOOK” to this message and I’ll send over.

3. Use the 1-3 rule to write like a pro.

   
   ➝ 1 bold insight
   ➝ 3 punchy takeaways
   ➝ Repeat format throughout the post

   
   It looks good.
   It feels good.
   It’s how people actually read online.

Example: https://www.linkedin.com/posts/ritakerola_embarrassment-is-the-price-you-pay-to-grow-activity-7330113764068954112-MOhK?utm_source=share&utm_medium=member_desktop&rcm=ACoAABc60UsBESlIVYRsyxo6k9XcnvTXxI3Yq-A

2 habits I stuck to all week
(even while traveling)

1. 3x 90 min work blocks.
   One deep. One creative. One rest.
   → Keeps momentum alive and gives you time to be creative.

2. Content-first mornings.
   Write before I do anything work related.

1 question I ask before I post anything:
Would I stop and read this POST if it wasn’t mine?

If yes = HIT publish it.

Let your content do the talking.
Your stories build trust faster than your resume ever will.

And here’s 8-point quality check before I hit publish:

1. Is the hook short and clear?

2. Does it explain the problem or solution fast?

3. Is there an action the reader can take now?

4. Do I share a personal story or real opinion?

5. Did I use numbers or specific data?

6. Are bullet points clear and scannable?

7. Does it feel like top 1% content?

8. Would I stop and read it?

If it’s not a YES to 75%, I delete it!

P.S.

London is amazing location.
But the real win?
Still showing up in LinkedIn. 🙂 

P.S.S.

Hook + structure + story = standout content.

Want my hook framework?
Reply HOOK to this message and I’ll send over.

Can’t wait to see you win,

Rita