1 year ago, I had zero visibility.

Hei (hi in finnish!)

Ever tried booking 30+ meetings in the middle of summer?
We did it. In July. For August.

While most slow down, we decided to ramp up.
Results? 30+ new conversations already locked in.

Curious how? Read on:

3 Lessons from the top 1%

1. You don’t need to talk about everything (just the right things).

Your content pillars (themes for your LinkedIn content) are the 3–5 key topics you’ll repeat again and again.

Why?

Because repetition builds trust and brand identity. People start associating you with those areas.

Think of it like training the algorithm and your audience!!

2. Blend interest and expertise to build depth.

Talk about what fascinates you (AI, leadership, health...) and combine it with what you’re great at (sales, branding, product building). For me, personal brand + B2B growth + motherhood = my content home.

That’s how you grow wide and deep.

3. Your proof is your sales engine.

The third pillar? Proof. Case studies, client wins, testimonials, frameworks. Most people forget to create content that sells.

But your audience needs evidence.

People don’t just want motivation = they want results.

P.S. Here are different kind of content formats for you to USE:

1. Awareness Post (Wide):
   → Habits
   → Short, strong text
   → Visual element (image or carousel)

2. Personal Story (Wide):
   → Personal journey post

3. Educational Post (Narrow):
   → Teach something about your business
   → “Here’s how I help founders build personal brands”

4. Problem-Solving (Narrow):
   → How your business solves your ICP’s pain

5. Conversion Post (Niche):
   → Testimonials
   → Case studies (real names, real results no fluff please)
   → Show how people got help
   → Use sparingly, not daily!

Remember,

“People will only follow you if they believe you can support them on their journey.”

2 PERSONAL HIGHLIGHTS: 

What’s working behind-the-scenes

→ My calendar is 80% content and sales.
I create space for what drives revenue. Every post either builds trust or converts leads. It’s that simple!

→ My next offer launches in 10 days.
It’s designed for founders and CEOs ready to turn visibility into revenue. If you’ve been posting but not converting, you’ll want to be first in line.

1 TOOL: My favorite system right now

Kondo.

Great tool to handle messages in LinkedIn. 

My LinkedIn Sales System is on fire because of it!!! (also many other tricks, but Kondo is awesome.)

Highly recommend for anyone managing DMs and launches at the same time.

BONUS LISTEN:

The new Steven Bartlett podcast episode with Alex Hormozi, Cody Sanchez, and Daniel Priestley is a masterclass.

They break down how audience is the real moat, and how to build trust that sells (without chasing virality). Worth every minute.

Listen it here: https://www.youtube.com/watch?v=hVlAOIUA71Y

If you’re building a personal brand, start here:

✅ Choose 3–5 content pillars
✅ Blend your interests, expertise & proof
✅ Show up consistently

You don’t need more time.
You need a better SYSTEMS for LinkedIn.

P.S.

How I can help you with your LinkedIn:

Checkout my new landing page:

P.S.S. If you want a free LinkedIn Playbook reply to this message “LINKEDIN” and I will send it over.

Can’t wait to see you win,

Rita