1 year ago, I had zero visibility.

Hei (hi in finnish!) 

Excited for H2. Are you?

I’ve spent H1 building momentum: 

client wins, growth playbooks, keynote stages, and parenting sprints.

Now, it’s time to double down on what’s working:

→ Scaling visibility.
→ Serving founders and CEOs.
→ Converting brand to business.

Here’s the exact strategy I’m using with top clients who want ROI from their LinkedIn presence.

3 Lessons from the top 1%

1. CEO = Know your ICP (Ideal Customer Profile). Deeply.

Most founders try to post for everyone. You need to speak directly to the people you help:

Like mine:

→ CEOs and founders who want to grow fast
→ Pain point: no time, no strategy for LinkedIn, no ROI from LinkedIn
→ Goal: Build trust, visibility, and real revenue on LinkedIn

2. Your profile is your landing page.

The fastest way to lose interest? LinkedIn profile as CV.

Update yours to say exactly who you help and how:

→ “I help founders grow by turning LinkedIn into their #1 sales channel.”
→ Build trust with featured section and tell what you offer.
→ Make it crystal-clear what action they should take next.

Treat your LinkedIn as a landing page = webpage for your business.

3. 5 types of posts that convert.

You don’t need to go viral. You need to be valuable (then you will be trusted, my friend):

1.Wide:

→ Awareness: Personal habits, bold quotes, engaging visuals
→ Story: Moments of growth, struggle, leadership

2.Narrow:

→ Education: Teach your process, give frameworks
→ Problem-solution: Break down how you help founders

3.Niche:

→ Conversion: Testimonials, real names, real numbers

You’re not “just posting”.

You’re moving people through a content funnel.

Am I right?

2 Highlights

1. Your #1 growth lever isn’t content. It’s commenting.

50% of LinkedIn growth comes from engaging in the comments.

This is how I built my best partnerships by showing up for others first.

P.S. Did you know that top 1% creators in LinkedIn leave +200 meaningful comments per week? That’s the way to win in LinkedIn.

2. Your content is not random (it’s pre-validated).

Before you post, search what’s already working:
→ Look up top LinkedIn posts and YouTube videos on your topic
→ Remix and reframe through your own lens
→ You’ll stop guessing and start converting

That’s how you know that your content will work!

1 Quote I’m building on this quarter

“People will only follow you if they believe you can support them on their journey.”

That’s your job now:

Be clear. Be credible. Be the guide.

P.S. 

Want help building a content funnel that actually grows your business?

Let’s make H2 the half where your personal brand starts doing the selling for you.

Reply with “LinkedIn” and I’ll send you my latest free LinkedIn course.